For the benefit of animals - and people

03.08.2020 Animal welfare
Hubers, one of the pioneers in the organic poultry sector, has been part of the Bell family since 2015. The Austrian company began processing organic chicken more than a quarter of a century ago. Today, it is one of the largest suppliers in Europe. And the trend is rising. This is because customer demand for meat from animal-friendly husbandry continues to grow.

The Zarfl family farm is located in the picturesque Lavanttal valley in Carinthia at 1'100 meters above sea level. Not only do four generations live here under one roof - from the 89-year-old great-grandmother to the few-month-old baby - but also around 13'600 chickens, which are reared according to organic standards. The Zarfl couple look after two flocks of 4'800 animals each themselves. Daughter Melanie, who is already a trained poultry farmer and the successor to the farm, has 4,000 animals. "Our chickens find the best conditions here with us: fresh air, clean spring water and large meadows to run in," explains Johannes Zarfl. "It's simply pure nature here. And you can see that in our animals."

The Zarfl family is one of around 100 fattening farms in Austria and southern Germany that supply the Huber Group with organic chicken and turkeys. "Anyone who wants to work with us in this area must have been an organic farmer for at least three years and have converted the entire farm to this form of agriculture," explains Sylvia Huber, responsible for marketing and sales at Hubers Landhendl.

In addition, the fatteners must comply with numerous guidelines compared to conventional rearing. These include, for example, keeping significantly fewer animals in a larger area, giving them access to the outdoors and feeding them organic, GMO-free, regional feed. Growth promoters are prohibited, as is the preventative use of antibiotics. In any case, it is clear that animal-friendly husbandry and high-quality feed are the best health precautions for poultry.

And the opportunity to play with grass and stones on the pasture or with the litter in the stables, as well as a sufficient resting period during the night, also contribute to the animals' thriving. A special breed is also used for organic chicken fattening. The chickens with the typical brown plumage grow slowly, are very vital and robust. You can taste the result: The chicken meat is beautifully tender and particularly aromatic.

Huber was the first farm in Austria to start rearing organic chickens back in the early 1990s. The founding couple Maria and Johann Huber recognized early on that their company could only succeed in the market with outstanding quality. Today, organic poultry accounts for more than ten percent of the total business. And demand will continue to rise. "In recent years, our sales of organic poultry products have risen rapidly," says Sylvia Huber. "Consumer awareness of animal welfare and species-appropriate husbandry is growing and will continue to boost our business."

The welfare of their chickens is also a top priority for the Zarfl family. "If the animals are doing well, we're doing well too," is the farmer's motto. He has been rearing organic poultry for 15 years and has been a supplier to the Huber Group for five years. The chicks arrive on the farm one day after hatching and stay there for an average of 60 days. During this time, they are allowed to gain a maximum of 40 grams per day. This is also stipulated by the organic requirements. "Every batch we raise is different, so it's an exciting experience for us every time new chicks arrive," reports Johannes Zarfl. He has also found a sensible and sustainable use for the waste from the three flocks: Some of it is processed into high-quality organic fertilizer for end customers, while the rest is returned to the feed producers as fertilizer. This closes the cycle.