Our vision and values
Joyful, competent and responsible, we want to be one of the best food companies in Europe. Step by step, we are working to achieve our vision: Leading in Food.
Values
Our values set us apart as a company: customer-focused, entrepreneurial and responsible.
Strengthening our core business
With Bell Switzerland, the Bell Food Group wants to sustainably expand its leading position in its core business with meat, poultry, charcuterie and seafood in the retail and food service market by further differentiating its product ranges and services. In the international business, the focus will continue to fall on strengthening the market position and profitability of air-dried ham and expanding the range of sustainable poultry products.
Growing through convenience and vegetarian products
The Bell Food Group wants to strengthen its position in the convenience market in the DACH region. The focus falls on developing new product solutions, increasing the degree of convenience and adding new products. The development of new food solutions for the food service sector will be another focal topic. These involve holistic product concepts that take account and improve the efficiency of the existing infrastructure and processes of customers in the food service sector.
Investing in efficiency and performance
To ensure its long-term performance capacity in the core business with meat products in Switzerland, the Bell Food Group has launched a comprehensive investment programme at the Oensingen (CH) site.
The planned new facilities for the cutting, packaging and picking of products will bring improvements in process automation, increase the efficiency of logistics services and improve sustainability with regard to resource consumption and food waste. The planned investments at Hilcona's headquarters in Schaan (FL) are going in the same direction, where the
focus also falls on the modernisation of the production and logistics processes.
Business area strategies
The Bell Food Group's wide range of products is reflected in its business areas. In order to meet the specific needs of the individual business areas with regard to the manufactured products, sales markets and customers, each business area pursues an individual strategy based on our vision of 'Leading in Food'.
Functional strategies
The functional strategies serve as Group-wide guidelines for finances, IT, employees and sustainability while still providing sufficient leeway to accommodate company-specific and regional differences.
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Financial strategy
The financial strategy aims to improve the company's profitability and productive capacity through the targeted application of resources. It ensures the company's freedom of action at all times and is reviewed annually against defined key figures.
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IT strategy
The IT strategy ensures that IT systems are secure and highly available, aiming to constantly improve efficiency by way of standardisation and innovation as well as optimise the ERP landscape in line with business requirements and the technical life cycle.
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HR strategy
The HR strategy secures the development of attractive employment and working conditions at all levels and makes sure that headcount requirements can be met at market-related conditions. It pursues value to the customer and aims to exploit useful synergies. It creates the conditions for a diverse workforce with more women in management positions and promotes identification with the Bell Food Group. It promotes a culture of appreciation, networks, an open exchange as well as employee development and succession planning tailored to levels and needs.
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Sustainability strategy
The sustainability strategy applies to the entire Group. The Bell Food Group pursues an ambitious sustainability strategy and acknowledges the UN's Sustainable Development Goals (SDG) and the Science Based Targets initiative (SBTi).