The first of its kind

19.02.2021 Pleasure & quality
The latest innovation from Hilcona start-up The Green Mountain has been on the market since the end of September 2020: the first bakeable, purely plant-based meatloaf. It is based on rapeseed oil and pea proteins and is the start-up's second vegan innovation, after the Green Mountain Burger, which was both developed and produced in Switzerland.

It looks like meatloaf, tastes like meatloaf and yet contains not a single gram of meat. With its new meatloaf alternative, The Green Mountain presents another plant-based innovation. Last year, the Hilcona start-up launched the meat-free Green Mountain Burger - the first vegan burger developed and produced in Switzerland.

Less calories, more enjoyment

The meatloaf alternative is made from high-quality ingredients: Rapeseed oil provides a juicy texture and pea proteins have a natural binding effect. At 139 kcal per 100 grams, it is lower in calories than conventional meatloaf. And without compromising on taste. Whether as a snack on the go, for creating new meat-free menus in restaurants or for relaxed cooking sessions at home. This meatloaf alternative can be enjoyed hot or cold.

Swiss development and innovation

"When developing this premiere, we attached great importance to the careful selection of ingredients with the shortest possible transportation routes," explains Werner Ott, head of the start-up The Green Mountain.

"Our experienced team, including food technologist Julia Sackers and the innovative young chefs, is just as crucial to the unique recipe. With a great deal of passion for plant-based products, they successfully developed the Green Mountain Burger a year ago."

Plant-based nutrition

The new product is not only an enjoyable plant-based alternative for people who want to eat meat-free on a regular basis without having to give up the taste of meat, but also impresses with its ingredients: The plant-based meatloaf is produced without gluten-containing ingredients, contains valuable vitamin B12 and is low in saturated fatty acids.

One innovation at a time

"The vegetarian trend in society has spurred us on to develop more products," explains Werner Ott. At the same time as the vegan meatloaf alternative, there is now also a plant-based "Ghackets" from The Green Mountain. "We remain true to our claim of sourcing as many ingredients as possible from Switzerland or the surrounding countries."