Triple award for Abraham in 2024
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The Abraham brand, the specialist for traditional German and international raw ham specialties, won over 800,000 new customers and was named Top Brand 2024 by the "Lebensmittel-Zeitung" newspaper. Further awards were also received in 2024. The "Rundschau für den Lebensmittelhandel" magazine voted Abraham Serrano Reserva hauchfein 70g the bestseller in the sausage products category. With the "wafer-thin slices" concept, Bell Germany succeeded in developing another category that sets us apart from the competition. And "Lebensmittel-Praxis" awarded Abraham Organic Serrano Reserva 50g. Incidentally, the raw material for organic ham is not available in unlimited quantities. This makes it all the more pleasing that we have the right product concepts to continue growing in the organic segment too.