Business area Bell International

Bell International was successful in the reporting year and posted a very good result. The Bell Food Groupʼs international charcuterie business was integrated into Bell International in June 2024. Capacity in the growth segment of sliced charcuterie was expanded by the addition of more slicing lines in existing buildings in Spain and Poland, which led to an increase in the depth of added value.

The special focus on air-dried ham and regional charcuterie has again paid off in the reporting year. In spite of stagnating markets, Bell International further cemented its excellent position in the business with air-dried ham.

In the consolidating European market for air-dried ham, we gained further market share in Germany and Spain in particular. The addition of slicing lines and expansion of packaging capacity take account of the growing trend towards smaller consumption units.

• Bell Germany continued the positive sales trend of the past few years.
• «Lebensmittel-Zeitung» recognised the «Abraham» brand as the top brand for 2024.
• Bell Spain substantially increased its sales volume in the domestic and export markets.
• Thanks to its strong niche position, Bell Poland successfully expanded the share of products with higher value added and gained market share.
• Business was also excellent for Bell France, in particular in the export segment.

With regard to its export activities, Bell International continued the success of previous years and performed well. Exports to Japan, Canada, the UK and the French overseas territories were particularly successful. Bell International currently exports its regional charcuterie specialities to more than 45 countries.