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- Business area Bell Switzerland
Business area Bell Switzerland
Good result
The business area Bell Switzerland matched the good results of the previous years and gained market share. In spite of a patchy barbecue season due to the bad weather, net revenue and sales volume saw pleasing growth. As has been the case for many years, meat, poultry and seafood were the main drivers. Growth occurred primarily in the retail and food service channels.
Higher costs absorbed
The additional volumes gave rise to higher personnel and overhead costs. Costly measures also had to be implemented to improve employer attractiveness and reduce the weekly working hours from 43 to 42 hours. Higher raw material prices could mostly be passed on to the market. There were no extraordinary earnings in the reporting year such as those earned in the previous year from the market relief measures for pork.
Oensingen expansion is continuing apace
Preparations for the scheduled commissioning in 2025 of the new facilities in Oensingen (CH) are proceeding according to plan.
- The new cattle slaughterhouse sets new standards for animal welfare, hygiene and efficiency.
- The new logistics centre shortens the order and delivery schedule and thus speeds up warehouse management, which reduces food waste, among other things.
- The slicing centre will go live after the logistics centre. The concentration of the charcuterie slicing activities at the new facility creates efficiency gains.
Shift in demand towards entry-level products
The shift in demand towards less expensive product ranges and entry-level products continued in Switzerland too. Although the number of sales promotions was more or less the same, consumers more often opted for less expensive products from the standard ranges.
(in CHF million)
(rounded)
(Number as of 31.12.2024 translated to full-time equivalents)
Net revenue
in CHF million
Operational investments
in CHF million
The lengths of the bars are not shown to scale.